Dr Ying Zhang

Biography

Ph.D. in Information Systems and Analytics, National University of Singapore, 2019

Bachelor of Computing (First Class Honors), National University of Singapore, 2013

Research | Current

Research interests:

Economics of Information Systems; Digital Marketing; Electronic Commerce; Online Reputation and Regulation Mechanisms; Digital innovations in Emerging Markets.

Selected publications:

Zhang, Y., Goh, K. Y., & Wang, Q. (2021). Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer–Reviewer Peer Types. IEEE Transactions on Engineering Management, forthcoming.

Tan, T., Zhang, Y., Heng, C. S., & Ge, C. (2021). Empowerment of Grassroots Consumers: A Revelatory Case of a Chinese FinTech Innovation. Journal of the Association for Information Systems, 22(1).

Lin, Z., Zhang, Y., & Tan, Y. (2019). An empirical study of free product sampling and rating bias. Information Systems Research30(1), 260-275.

Google Scholar page

Teaching | Current

BUSAN 201 Data Management

BUSINFO 701 Business Analytics Tools

Distinctions/Honours

China Information Economics Outstanding Achievement Award, 2019

AMCIS Doctoral Consortium, 2017

NUS Research Achievement Award, 2016

NUS Lee Kuan Yew Gold Medal (Best Graduate Throughout the Course of Study), 2013

Committees/Professional groups/Services

Reviewer: Production and Operations Management; IEEE Transactions on Engineering Management; Information Systems Journal; Information Technology and Management; Electronic Commerce Research and Applications.

Conference associate editor: International Conference on Information Systems

Contact details

Primary office location

SIR OWEN G GLENN BUILDING - Bldg 260
Level 4, Room 437
12 GRAFTON RD
AUCKLAND CENTRAL
AUCKLAND 1010
New Zealand