Dr Biljana Juric

Biography

Dr Biljana Juric is a senior lecturer in the Department of Marketing on a 0.15 part-time appointment. From 2007 Biljana has been involved in the supervision of postgraduate students and teaching the postgraduate MKTG702 - Advanced Marketing Theory 2 course.

Her academic career started at the Ekonomski Fakultet (Business School) at the University of Sarajevo, and included a period completing her post graduate studies on a Fulbright Scholarship at Nortwestern University in the US. She also has held positions at the Maastricht School of Management (Netherlands), the University of Otago and the University of Auckland. In the first 20 years of her career, Biljana was also acitively involved with marketing and strategy consulting to numerous companies and advertising agencies. She was also active in the promotion of marketing education and orientation (TV short programs, newspapers columns, organising conferences and workshops). More recently she has been involved in the development of digital pricing and customer engagement technologies.

Biljana has published in the Journal of Business Research, Journal of Services Marketing, Journal of Consumer Marketing, Journal of Service Research, Journal of Service Theory and Practice, Journal of Service Management, Journal of Travel Research, Journal of Marketing Education, Educational Psychology, and Food Quality and Preference, among others. 

Research | Current

Customer/actor engagement

 

 

 

 

Teaching | Current

  • 2007- 2018    MKTG702    Advanced Marketing Theory 2   

Postgraduate supervision

Biljana has been involved in supervision or advising of MCom and PhD students at the University of Auckland.

Distinctions/Honours

2018  The best paper of Journal of Services Marketing for 2017. HOLLEBEEK, L.D., JURIC, B., &  TANG, W., “Virtual brand community engagement practices: a refined typology and model." 

2016 Winning paper in the prestigious Emerald Citations of Excellencehe for 2016. BRODIE, R.J., ILIC, A., JURIC, B., & HOLLEBEEK, L.D., “Consumer engagement in a virtual brand community: An exploratory analysis” Journal of Business Research, 2013. 3rd most highly cited article in all marketing journals in the 4 years since publication.

2011 Nominated for the best paper of Journal of Service Research in 2011.  BRODIE, R.J., HOLLEBEEK, L., JURIC, B., & ILIC, A., Customer engagement: Conceptual domain, fundamental propositions, and implications for research. 

2003 Reviewer Award (granted in recognition of 5 years of outstanding editorial support), Fordham Pricing Conference, Fordham University Pricing Center, New York, 2003.

1989 Maastricht School of Management Scholarship. Diploma with Distinction for Entrepreneurship Executive Development Programme, 1989.

Fulbright Scholarship, Northwestern University, USA, 1979/1980.

 

Responsibilities

2002 – 2004      Assistant Dean for Undergraduate Studies at the School of Business and Economics

2001-   2004      Representative on the Board of Undergraduate Studies

2001 – 2004      Undergraduate Coordinator of the Department of Marketing   

 

Areas of expertise

Marketing strategy

Corporate social responsibility

Customer/actor engagement

 

Committees/Professional groups/Services

2002-2003          Working party for Business School’s accreditations 

Selected publications and creative works (Research Outputs)

  • Brodie, R. J., & Juric, B. (2018). Customer engagement: Developing an innovative research that has scholarly impact. Journal of Global Scholars of Marketing Science, 28 (3), 291-303. 10.1080/21639159.2018.1466657
    Other University of Auckland co-authors: Roderick Brodie
  • Li, L. P., Juric, B., & Brodie, R. J. (2018). Actor engagement valence: Conceptual foundations, propositions and research directions. Journal of Service Management, 29 (3), 491-516. 10.1108/JOSM-08-2016-0235
    Other University of Auckland co-authors: Roderick Brodie, Loic Li
  • Li, L. P., Juric, B., & Brodie, R. J. (2017). Dynamic multi-actor engagement in networks: The case of United Breaks Guitars. Journal of Service Theory and Practice, 27 (4), 738-760. 10.1108/JSTP-04-2016-0066
    Other University of Auckland co-authors: Roderick Brodie, Loic Li
  • Hollebeek, L. D., Juric, B., & Tang, W. (2017). Virtual brand community engagement practices: a refined typology and model. Journal of Services Marketing, 31 (3), 2014-2017. 10.1108/JSM-01-2016-0006
  • Juric, B., Smith, S., & Wilks, G. (2016). Negative customer brand engagement: an overview of conceptual and blog-based findings. In R. J. Brodie, L. D. Hollebeek, J. Conduit (Eds.) Customer Engagement: Contemporary Issues and Challenges (pp. 278-294). London: Routledge. Related URL.
    Other University of Auckland co-authors: Sandra Smith
  • Brodie, R., Ilic, A., Juric, B., & Hollebeek, L. D. (2013). Consumer Engagement in a Virtual Brand Community: An Exploratory Analysis. Journal of Business Research, 66 (1), 105-114. 10.1016/j.jbusres.2011.07.029
    URL: http://hdl.handle.net/2292/30919
    Other University of Auckland co-authors: Roderick Brodie
  • Juric, B., Tang, T., & Brodie, R. (2012). Luxury Brand Engagement Practices of Consumers in an Online Community. Paper presented at ANZMAC Conference 2012, Adelaide, SA. 3 December - 5 December 2012. Sharing the Cup of Knowledge. Related URL.
    Other University of Auckland co-authors: Roderick Brodie
  • Brodie, R. J., Hollebeek, L. D., Jurić B, & Ilić A (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14 (3), 252-271. 10.1177/1094670511411703
    URL: http://hdl.handle.net/2292/12674
    Other University of Auckland co-authors: Roderick Brodie

Contact details

Primary office location

SIR OWEN G GLENN BUILDING - Bldg 260
12 GRAFTON RD
AUCKLAND CENTRAL
AUCKLAND 1010
New Zealand