Dr Catherine Bentham

PhD; MCom (hons)

Biography

In 2009 Catherine completed a PhD which advanced a technique to develop ‘pseudo panel data’ from cross-sectional surveys.  The PhD was recognised with several awards including a Best PhD Award (highly commended) in the 2010 Emerald/EFMD (Global) Outstanding Doctoral Research Awards (marketing research category) and highly commended awards in the PhD colloquium at the Australia New Zealand Marketing Academy (ANZMAC) conferences in both 2004 and 2006. Since completing her PhD, Catherine has published in several articles based on her research in international peer reviewed journals.

In addition to her academic expertise, Catherine has over 19 years’ experience in market research and consultancy in a wide range of industries.  Catherine’s work has been recognised at a number of industry conferences and she was the recipient of the David O’Neill award for innovation at both the 2011 and 2007 Market Research Society of New Zealand (MRSNZ) industry conferences. Catherine has more recently held posts on the MRSNZ committee, including Vice President and Treasurer.

Research | Current

Catherine's research focuses on quantitative research methods and data quality. Her research falls into three general areas, these being: (1) the development of new quantitative research methodologies, (2) improvement of existing research methods, and (3) applying expertise in research methods to develop evidence-based theory.

Teaching | Current

Catherine teaches across a range of business and marketing courses, at both the undergraduate and postgraduate levels; although she has previously taught executive education over the years. Recent courses taught include MKTG 202 (Marketing Research), MKTG 302 (Advanced Marketing Research), MKTG 703 (Research Methods in Marketing 1) and MKTG 301 (Marketing Strategy).

Postgraduate supervision

Catherine has supervised 22 Masters, Honours and PhD students. Her primary areas of interest for supervision are quantitative research methods and data quality.

Distinctions/Honours

  • 2015            Inducted as a Fellow of the Research Association New Zealand (RANZ).
  • 2014            2014 Sustained Excellence in Teaching Award, University of Auckland Business School.
  • 2011            MRSNZ (Market Research Society of New Zealand) conference, David O’Neill Award for Innovation.
  • 2011            2010 Emerald / European Foundation for Management Development (EFMD) Outstanding Doctoral Research Award (Highly Commended, Marketing Research Category).
  • 2007            MRSNZ (Market Research Society of New Zealand) conference, David O’Neill Award for Innovation.
  • 2006            PhD Colloquium, ANZMAC (Australian and New Zealand Marketing Academy) conference, honourable mention for best PhD research presentation.
  • 2004            PhD Colloquium, ANZMAC (Australian and New Zealand Marketing Academy) conference, best PhD research presentation – highly commended award.

Committees/Professional groups/Services

Board Member, Research Association New Zealand (RANZ) Board.

Chair, Department of Marketing Learning and Teaching Committee. 

Faculty of Business and Economics Learning and Teaching Committee.

 

Selected publications and creative works (Research Outputs)

  • Nenonen, S., Storbacka, K., & Frethey-Bentham, C. (2018). Is your industrial marketing work working? Developing a composite index of market change. Industrial Marketing Management10.1016/j.indmarman.2018.06.006
    URL: http://hdl.handle.net/2292/43892
    Other University of Auckland co-authors: Suvi Nenonen, Kaj Storbacka
  • Conroy, D., Smith, S. D., & Frethey-Bentham, C. (2018). Weighing the odds: an exploration of resistance to obesity and overweight. JOURNAL OF SOCIAL MARKETING, 8 (4), 421-441. 10.1108/JSOCM-06-2018-0056
  • Babin, B. J., Ortinau, D. J., Slater, S., Ford, J. B., & Frethey-Bentham, C. (2017). Culture, socialization and publishing: Journal requirements and issues that reduce the value of empirical insights. Paper presented at Academy of Marketing Science - World Marketing Congress 2016, Paris, France. 20 July - 23 July 2016. Marketing at the confluence between entertainment and analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress.
  • Nenonen, S., Storbacka, K., & Frethey-Bentham, C. (2016). Laying the foundations for market-driving strategies: Developing an index for market-shaping orientation. Paper presented at Australian and New Zealand Marketing Academy Conference (ANZMAC) 2016, Christchurch, New Zealand. 5 December 2016 - 7 December 2017. Marketing in a post-disciplinary era: ANZMAC 2016.
    Other University of Auckland co-authors: Suvi Nenonen, Kaj Storbacka
  • Nenonen, S., Storbacka, K., & Bentham, C. (2016). Shaped or not shaped? Developing a composite indicator of change in systemic markets. Paper presented at IMSW 2016: 4th Interdisciplinary Market Studies Workshop, St Andrews, Scotland. 8 June - 10 June 2016.
    Other University of Auckland co-authors: Suvi Nenonen, Kaj Storbacka
  • Brush, G. J., Frethey-Bentham, C., Ayre, M., Elmslie, S., Fowler, C., Howell, A., & Walsh, E. (2014). Understanding student perceptions of a career in the marketing research industry: Implications for positioning and engagement. Market & Social Research, 22 (2), 32-52.
  • Frethey-Bentham, C. (2014). Panel attrition and its influence on research. Paper presented at Academy of Marketing Science World Marketing Congress 2014, Lima, Peru. 5 August - 8 August 2014.
  • Bentham, C. (2013). Data Fusion over Multiple Time Periods to Develop Pseudo Longitudinal Data.. Paper presented at 35th ISMS Marketing Science Conference, Istanbul, Turkey. 11 July - 13 July 2013.

Contact details

Primary office location

OWEN G GLENN BUILDING - Bldg 260
Level 4, Room 414
12 GRAFTON RD
AUCKLAND 1010
New Zealand