Dr Felix Septianto

Biography

Felix Septianto is a Lecturer in Marketing at the University of Auckland Business School. As a consumer behaviour researcher, he broadly examines the role of feelings and emotions on consumer decision making. Currently, he studies the implications in three domains: (1) advertising, (2) ethics and prosociality, (3) Asian markets. His research provides important implications for stakeholders such as marketers, public policy makers, and consumers, in order to devise effective strategies to improve consumer welfare.

Research | Current

Journal Articles

  1. SEPTIANTO, F., SUNG, B., SEO, Y. TUGIMAN, N. ‘Proud Volunteers: The Role of Self and Vicarious Pride in Promoting Volunteering’. Marketing Letters, Advance Online Access, 2018 (ABDC-A; Link)
  2. NGO, L.V., NORTHEY, G., TRAN, Q., SEPTIANTO, F. ‘The Devil might Wear Prada, but Narcissus Wears Counterfeit Gucci! How Social Adjustive Functions Influence Counterfeit Luxury Purchases’. Journal of Retailing and Consumer Services, Advance Online Access, 2018 (ABDC-A; Link)
  3. BARBERA, M., NORTHEY, G., SEPTIANTO, F., SPANJAARD, D. ‘Those Prices are HOT! How Temperature-related Visual Cues Anchor Expectations of Price and Value’. Journal of Retailing and Consumer Services, 44, 178-181, 2018 (ABDC-A; Link)
  4. SEPTIANTO, F., CHIEW, T.M. ‘The Effects of Different, Discrete Positive Emotions on Electronic Word-of-Mouth’. Journal of Retailing and Consumer Services, 44, 1-10, 2018 (ABDC-A; Link)
  5. SEPTIANTO, F., SOEGIANTO, B. ‘Being Moral and Doing Good to Others: Re-examining the Role of Emotion, Judgment, and Identity on Prosocial Behavior’. Marketing Intelligence and Planning, 35(2), 180-191, 2017 (ABDC-A; Link)
  6. SEPTIANTO, F. ‘Work More and Indulge More: Exploring the Self-Licensing Effect of Hard Work on Likelihood to Purchase Hedonic Products’. Journal of Retailing and Consumer Services, 34, 235-239, 2017 (ABDC-A; Link)
  7. SEPTIANTO, F., PRATIWI, L. ‘The Moderating Role of Construal Level on the Evaluation of Emotional Appeal vs. Cognitive Appeal Advertisements’. Marketing Letters, 27(1), 171-181, 2016 (ABDC-A; Link)
  8. SEPTIANTO, F. ‘“Chopin” Effect? An Exploratory Study on How Musical Tempo Influence Consumer Choice of Drink with Different Temperatures’. Asia Pacific Journal of Marketing and Logistics, 28(5), 765-779, 2016 (ABDC-B; Link)
  9. SEPTIANTO, F., HUANG, M., JEONG, J. ‘Consumer Locus of Control as a Moderator of the Relationship between Mood and Consumers’ Likelihood to Purchase’. Asia Marketing Journal, 16(2), 59-75, 2014 (Link)
  10. SEPTIANTO, F. ‘Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation’. ASEAN Marketing Journal, 5(2), 83-92, 2013 (Link)

Conference Presentations

  1. SEPTIANTO, F., SUNG, B., SEO, Y., TUGIMAN, N. ‘Pride and Message Framing Effects on Volunteering’. Australian & New Zealand Marketing Academy Conference, Adelaide, Australia, 3 – 5 December, 2018
  2. ETHERIDGE, J., NORTHEY, G., SEPTIANTO, F., DOLAN, R., VAN ESCH, P. ‘LGBT-themed Advertising: Gender, Disgust & Political Ideology’. Australian & New Zealand Marketing Academy Conference, Adelaide, Australia, 3 – 5 December, 2018
  3. SEPTIANTO, F., CHOI, J. ‘The Power of Beauty? The Interactive Effects of Awe and Online Reviews on Purchase Intentions.’ Korean Scholars Marketing Science Conference, Seoul, 10 – 11 November, 2018
  4. BARBERA, M., NORTHEY, G., SEPTIANTO, F., ANDONOPOULOS, V., FRETHEY-BENTHAM, C. ‘The Anchoring Effects of Temperature Cues on Price Valuations’. Association for Consumer Research, Dallas, United States, 11 – 14 October, 2018 (ABDC-B)
  5. SEPTIANTO, F., CHIEW, T.M., NORTHEY, G. ‘Pride Effects on Negative WOM: Implications for Luxury Service Industry’. Mystique of Luxury Brands Conference, Singapore, 8 – 9 May, 2018.
  6. SEPTIANTO, F., TJIPTONO, F., ARLI, D. ‘How Pride Shapes Morality: Implications For Counterfeiting And Sustainability’. Mystique of Luxury Brands Conference, Singapore, 8 – 9 May, 2018.
  7. SEPTIANTO, F., GARG, N. ‘Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message’. Society for Consumer Psychology Boutique Conference, Sydney, Australia, 4 – 5 January, 2018
  8. SEPTIANTO, F., GARG, N., AGRAWAL, N. ‘Positive Emotion Effects on Consumer Ethical Judgment’. Australian & New Zealand Marketing Academy Conference, Melbourne, Australia, 4 – 6 December, 2017
  9. SEPTIANTO, F., GARG, N. ‘Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message’. American Marketing Association Summer Conference, San Francisco, United States, 4 – 6 August, 2017
  10. SEPTIANTO, F., GARG, N. ‘Emotions and Morality: The Distinct Effects of Pride and Gratitude on Consumer Ethical Judgment’. American Marketing Association Summer Conference, San Francisco, United States, 4 – 6 August, 2017
  11. SEPTIANTO, F., GARG, N. ‘Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals’. 39th ISMS Marketing Science Conference, Los Angeles, United States, 7 – 10 June, 2017
  12. SEPTIANTO, F., GARG, N. ‘Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals’. Australian & New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5 – 7 December, 2016
  13. SEPTIANTO, F., GARG, N. ‘Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Messages’. Australian & New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5 – 7 December, 2016
  14. SEPTIANTO, F., GARG, N. ‘Feel Like Giving or Receiving? The Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals'. Australian & New Zealand Marketing Academy Conference, Sydney, Australia, 30 November – 2 December, 2015

Teaching | Current

  • 2018, Advertising and Promotion (MKTG306), BCom, University of Auckland
  • 2018, Business and Enterprise (BUS101), BCom, University of Auckland
  • 2017, Consumer Behaviour (MARK5800), MCom, UNSW
  • 2016, Elements of Marketing (MARK5700), MCom, UNSW 

Distinctions/Honours

Research Grants

  1. KEMPER, J., SEPTIANTO, F., NORTHEY, G. ‘Badges in Higher Education: Worthwhile Intrinsic or Extrinsic Motivation’. SEED Grant, University of Auckland, NZ$5,000, 2018
  2. SEPTIANTO, F. ‘Proud Volunteers: Emotions as a Route to Promote Volunteering in Non-Profit Organisations’. University of Auckland FRDF, NZ$24,301, 2018
  3. SUNG, B., SEPTIANTO, F., YIH, J. ‘The Tango of Pride and Envy’. APD x ANZMAC Research Innovation Grant, AU$5,000, 2018
  4. SEO, Y., SEPTIANTO, F. ‘Pride and Luxury Advertising’. Korea Foundation Budget, New Zealand Asia Institute, NZ$5,000, 2018
  5. SEPTIANTO, F., GARG, N. ‘The Effects of Gratitude on Self- and Other-focused Appeals’. Small Project Grant, BizLab, UNSW Business School, AU$3,000, 2017
  6. SEPTIANTO, F., GARG, N. ‘Distinct Effects of Pride and Gratitude on Consumer Acceptance of Unethical Behaviours’. Small Project Grant, BizLab, UNSW Business School, AU$3,000, 2017
  7. SEPTIANTO, F., GARG, N. ‘The Self-relevance of Gratitude’. Data Collection Support, School of Marketing, UNSW Business School, AU$2,000, 2017
  8. SEPTIANTO, F., GARG, N. ‘The Potential Advantage of Gratitude (vs. Fear and Pride) on the Effectiveness of Anti-Drinking Message’. Small Project Grant, BizLab, UNSW Business School, AU$3,000, 2016
  9. SEPTIANTO, F., GARG, N. ‘The Effects of Pride and Gratitude on the Willingness to Moderate Drinking Behaviour’. Small Project Grant, BizLab, UNSW Business School, AU$3,000, 2016
  10. SEPTIANTO, F., GARG, N. ‘The Effects of Pride and Gratitude on Consumer Evaluation of Self- vs. Other-Benefit Appeals’. Small Project Grant, BizLab, UNSW Business School, AU$3,000, 2015

Awards & Honours

  • 2018, Publon's Peer Review Award
  • 2017, Winner of APD x ANZMAC Research Innovation Competition, ANZMAC    
  • 2017, Second Runner-Up of the 3 Minute Thesis Competition, UNSW Business School
  • 2016, Student Research Fair’s Best Poster Award, UNSW Business School
  • 2015, University International Postgraduate Award, UNSW
  • 2014, GSP Chairman’s Award, Kyung Hee University
  • 2011, Scholarship of Global Leadership, Kyung Hee University

Identifiers

Contact details

Primary office location

SIR OWEN G GLENN BUILDING - Bldg 260
Level 4, Room 408
12 GRAFTON RD
AUCKLAND CENTRAL
AUCKLAND 1010
New Zealand

Social links

Web links