Dr Felix Septianto

PhD Marketing, MA International Business, BEng Industrial Engineering

Biography

Felix Septianto is a Lecturer in Marketing at the University of Auckland Business School.

His research broadly explores the influences of feelings and emotions on consumer behaviour. His primary research projects examines the role of emotions in marketing communications (e.g., luxury advertising, social media), sustainability (e.g., organic food), and prosocial behaviour (e.g., donation, volunteering). Felix also has a secondary research interest in examining the context of Asian markets and consumers.

Felix's research has been published in leading academic journals, such as Journal of Business Research, Marketing Letters, Journal of Retailing and Consumer Services, among others. The findings of his research provide important implications for marketers, public policy makers, and consumers, in order to devise effective strategies to improve consumer welfare.

Research | Current

Journal Articles

  • SEPTIANTO, F., AN, J., SOEGIANTO, B. ‘Personalized Giving: Configurational Approach in Examining Demographics, Morality, and Prosocial Intentions’. Journal of Global Scholars of Marketing Science, Forthcoming, 2019
  • SEPTIANTO, F., TJIPTONO, F. ‘The Interactive Effect of Emotional Appeals and Past Performance of a Charity on the Effectiveness of Charitable Advertising’. Journal of Retailing and Consumer Services, Forthcoming, 2019
  • SEPTIANTO, F., KEMPER, J., PARAMITA, W. ‘The Role of Imagery in Promoting Organic Food’. Journal of Business Research, 101, 104-115, 2019 
  • SEPTIANTO, F., NORTHEY, G., DOLAN, R. ‘The Effects of Political Ideology and Message Framing on Counterfeiting: The Mediating Role of Emotions’. Journal of Business Research, 99, 206-214, 2019
  • SEPTIANTO, F., AN, J., CHIEW, T.M., PARAMITA, W., TANUDHARMA, I. ‘The Similar versus Divergent Effects of Pride and Happiness on the Effectiveness of Loyalty Programs’. Journal of Business Research, 99, 12-22, 2019
  • NGO, L.V., NORTHEY, G., TRAN, Q., SEPTIANTO, F. ‘The Devil might Wear Prada, but Narcissus Wears Counterfeit Gucci! How Social Adjustive Functions Influence Counterfeit Luxury Purchases’. Journal of Retailing and Consumer Services, Advance Online Publication, 2018
  • SEPTIANTO, F., SUNG, B., SEO, Y. TUGIMAN, N. ‘Proud Volunteers: The Role of Self and Vicarious Pride in Promoting Volunteering’. Marketing Letters, 29(4), 501-519, 2018
  • BARBERA, M., NORTHEY, G., SEPTIANTO, F., SPANJAARD, D. ‘Those Prices are HOT! How Temperature-related Visual Cues Anchor Expectations of Price and Value’. Journal of Retailing and Consumer Services, 44, 178-181, 2018
  • SEPTIANTO, F., CHIEW, T.M. ‘The Effects of Different, Discrete Positive Emotions on Electronic Word-of-Mouth’. Journal of Retailing and Consumer Services, 44, 1-10, 2018
  • SEPTIANTO, F., SOEGIANTO, B. ‘Being Moral and Doing Good to Others: Re-examining the Role of Emotion, Judgment, and Identity on Prosocial Behavior’. Marketing Intelligence and Planning, 35(2), 180-191, 2017
  • SEPTIANTO, F. ‘Work More and Indulge More: Exploring the Self-Licensing Effect of Hard Work on Likelihood to Purchase Hedonic Products’. Journal of Retailing and Consumer Services, 34, 235-239, 2017
  • SEPTIANTO, F., PRATIWI, L. ‘The Moderating Role of Construal Level on the Evaluation of Emotional Appeal vs. Cognitive Appeal Advertisements’. Marketing Letters, 27(1), 171-181, 2016
  • SEPTIANTO, F. ‘“Chopin” Effect? An Exploratory Study on How Musical Tempo Influence Consumer Choice of Drink with Different Temperatures’. Asia Pacific Journal of Marketing and Logistics, 28(5), 765-779, 2016
  • SEPTIANTO, F., HUANG, M., JEONG, J. ‘Consumer Locus of Control as a Moderator of the Relationship between Mood and Consumers’ Likelihood to Purchase’. Asia Marketing Journal, 16(2), 59-75, 2014
  • SEPTIANTO, F. ‘Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation’. ASEAN Marketing Journal, 5(2), 83-92, 2013

Selected Conference Proceedings

  • SEPTIANTO, F., SUNG, B., SEO, Y., TUGIMAN, N. ‘Pride and Message Framing Effects on Volunteering’. Australian & New Zealand Marketing Academy Conference, Adelaide, Australia, 3 – 5 December, 2018
  • SEPTIANTO, F., CHOI, J. ‘The Power of Beauty? The Interactive Effects of Awe and Online Reviews on Purchase Intentions.’ Korean Scholars Marketing Science Conference, Seoul, South Korea, 10 – 11 November, 2018
  • SEPTIANTO, F., GARG, N. ‘Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message’. Society for Consumer Psychology Boutique Conference, Sydney, Australia, 4 – 5 January, 2018
  • SEPTIANTO, F., GARG, N. ‘Emotions and Morality: The Distinct Effects of Pride and Gratitude on Consumer Ethical Judgment’. American Marketing Association Summer Conference, San Francisco, United States, 4 – 6 August, 2017
  • SEPTIANTO, F., GARG, N. ‘Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals’. 39th ISMS Marketing Science Conference, Los Angeles, United States, 7 – 10 June, 2017

Teaching | Current

  • 2019 S2, MKTG306 Advertising and Promotion
  • 2019 S2, MKTG202 Marketing Research
  • 2019 S1, MKTG306 Advertising and Promotion
  • 2018 S2, MKTG306 Advertising and Promotion
  • 2018 S1, BUS101 Business and Enterprise

Postgraduate supervision

Completed

  • Karishma Govind, MBioEnt, 2019, Main Supervisor
  • Zhanaira Karkaria, MCom, 2019, Main Supervisor
  • Alexia Scheuber, MCom, 2019, Co-supervisor
  • Saira Khan, MCom, 2019, Co-supervisor
  • Jane Etheridge, MCom, 2018, Co-supervisor
  • Nicole Verano, MCom, 2018, Co-supervisor

Current

  • Amy Errmann, PhD, Co-supervisor
  • Maryam Khalil, PhD, Co-supervisor

Distinctions/Honours

Research Grants

  • 2019 University of Auckland (ICNPG), Exploring Strategic Activities with Gadjah Mada University, $3,500 (SEPTIANTO, F.)
  • 2019, University of Auckland (Food and Health Programme Seed Funding), 'The Role of Mindfulness in Food Consumption', $10,000 (SEPTIANTO, F., SEO, Y., CONROY, D.)
  • 2018, University of Auckland (SEED Grant), ‘Badges in Higher Education: Worthwhile Intrinsic or Extrinsic Motivation’, $5,000 (KEMPER, J., SEPTIANTO, F., NORTHEY, G.)
  • 2018, University of Auckland (FRDF), ‘Proud Volunteers: Emotions as a Route to Promote Volunteering in Non-Profit Organisations’, $24,301 (SEPTIANTO, F.)
  • 2018, APD and ANZMAC (Research Innovation Grant), ‘The Tango of Pride and Envy’, $5,000, (SUNG, B., SEPTIANTO, F., YIH, J.)
  • 2018, Academy of Korean Studies (Central University Programme Funding), ‘Pride and Luxury Advertising’, $2,000 (SEO, Y., SEPTIANTO, F.)
  • 2017, University of New South Wales (BizLab Grant), ‘The Effects of Gratitude on Self- and Other-focused Appeals’, $3,000 (SEPTIANTO, F., GARG, N.)
  • 2017, University of New South Wales (BizLab Grant), ‘Distinct Effects of Pride and Gratitude on Consumer Acceptance of Unethical Behaviours’, $3,000 (SEPTIANTO, F., GARG, N.)
  • 2017, University of New South Wales (School of Marketing), ‘The Self-relevance of Gratitude’, $2,000 (SEPTIANTO, F., GARG, N.)
  • 2016, University of New South Wales (BizLab Grant), ‘The Potential Advantage of Gratitude (vs. Fear and Pride) on the Effectiveness of Anti-Drinking Message’, $3,000 (SEPTIANTO, F., GARG, N.)
  • 2016, University of New South Wales (BizLab Grant), ‘The Effects of Pride and Gratitude on the Willingness to Moderate Drinking Behaviour’, $3,000 (SEPTIANTO, F., GARG, N.)
  • 2015, University of New South Wales (BizLab Grant), ‘The Effects of Pride and Gratitude on Consumer Evaluation of Self- vs. Other-Benefit Appeals’, $3,000 (SEPTIANTO, F., GARG, N.)

Awards & Honours

  • 2018, Best Reviewer Award, Consumer Behaviour Track, ANZMAC
  • 2018, Publon's Peer Review Award
  • 2017, Winner of APD x ANZMAC Research Innovation Competition, ANZMAC    
  • 2017, Second Runner-Up of the 3 Minute Thesis Competition, UNSW Business School
  • 2015, University International Postgraduate Award, UNSW
  • 2014, GSP Chairman’s Award, Kyung Hee University
  • 2011, Scholarship of Global Leadership, Kyung Hee University

Identifiers

Contact details

Primary office location

SIR OWEN G GLENN BUILDING - Bldg 260
Level 4, Room 408
12 GRAFTON RD
AUCKLAND CENTRAL
AUCKLAND 1010
New Zealand

Social links

Web links