Dr Julia Fehrer

Biography

Dr. Julia Fehrer joined the University of Auckland Business School in 2016 as a Research Fellow with the Department of Marketing. Since July 2018, her role is Lecturer in Digital Marketing with the Graduate School of Management. She further holds a Research Fellowship with the University of Bayreuth, Germany. Her research focus includes actor engagement in networks, systemic business models, market shaping and systemic innovation. Her research has been published in leading journals such as the Journal of Service Research, Industrial Marketing Management and the Journal of Service Management. Her teaching focus is on digital marketing, digital transformation, service design and service marketing. She has twelve years of professional experience with senior roles in marketing across countries in the insurance industry. Her expertise in strategy development and customer relationship management ensures managerial relevance and a theorizing process that resonates with industry experts.

 

Teaching | Current

2019 BUSMGT 755: Strategic Digital Marketing

2018 University of Bayreuth (Postgraduates): Contemporary Service Marketing 

2018 BUSMGT 755: Strategic Digital Marketing

2017 BUSMGT 755: Strategic Digital Marketing

2017 University of Bayreuth (Postgraduates): Contemporary Service Marketing 

2017 University of Bayreuth (Postgraduates): Developing Service Business in the Digital Age

2016 MKTG 151G: Essential Marketing

Postgraduate supervision

Master Thesis, MSc, Towards the 4th Industrial Revolution: Business Model Innovation in the Transportation Industry, Master thesis, University of Bayreuth, 2018

Master Thesis, MSc, Business Model Innovation: Exploring the Digital Transformation Process for Incumbents in the Sports Industry, Master thesis, University of Bayreuth, 2018

Master Thesis, MSc, Design and Operating Practices of Social Entrepreneurial Platforms - A Service Ecosystem Perspective, Master thesis, University of Bayreuth, 2018

Master Thesis, MSc, Learning with the crowd: A framework for successful reward- and donation-based-crowdfunding campaigns, University of Bayreuth, 2017

 

Distinctions/Honours

RESEARCH EXCELLENCE AWARD (EARLY CAREER) 2019, The University of Auckland Business School

ALCOA VISITING PROFESSOR 2019, University of Western Australia  ​

INTERNATIONAL CLUB PRICE 2018, University of Bayreuth

SCHÖLLER FELLOW 2018, Dr. Theo and Friedl Schöller Research Center for Business and Society, Nuremberg, Germany

BEST PAPER AWARD ANZMAC 2017

​BEST PAPER IN SERVICE TRACK ANZMAC 2017

Committees/Professional groups/Services

Julia Fehrer is SIG Leader of the the Special Interest Group of Market Shaping and Innovation (MASHIN). 

Selected publications and creative works (Research Outputs)

  • Fehrer, J. A., & Nenonen, S. (2019). Crowdfunding networks: Structure, dynamics and critical capabilities. Industrial Marketing Management10.1016/j.indmarman.2019.02.012
    Other University of Auckland co-authors: Suvi Nenonen
  • Brodie, R. J., Fehrer, J. A., Jaakkola, E., & Conduit, J. (2019). Actor Engagement in Networks: Defining the Conceptual Domain. Journal of Service Research10.1177/1094670519827385
    Other University of Auckland co-authors: Roderick Brodie
  • Jaakkola, E., Conduit, J., & Fehrer, J. (2019). Tracking the evolution of engagement research: Illustration of midrange theory in the service dominant paradigm. In S. L. Vargo, R. F. Lusch (Eds.) The SAGE handbook of service-dominant logic (pp. 580-598). London, UK: Sage Publications. Related URL.
  • Fehrer, J. A., Woratschek, H., & Brodie, R. B. (2018). A systemic logic for platform business models. Journal of Service Management10.1108/JOSM-02-2017-0036
    URL: http://hdl.handle.net/2292/44885
    Other University of Auckland co-authors: Roderick Brodie
  • Fehrer, J. A., Woratschek, H., Germelmann, C. C., & Brodie, R. J. (2018). Dynamics and drivers of customer engagement: within the dyad and beyond. Journal of Service Management, 29 (3), 443-467. 10.1108/JOSM-08-2016-0236
    URL: http://hdl.handle.net/2292/46165
    Other University of Auckland co-authors: Roderick Brodie
  • Fehrer, J. A., Benoit, S., Aksoy, L., Baker, T. L., Bell, S. J., Brodie, R. J., & Marimuthu, M. (2018). Future scenarios of the collaborative economy: Centrally orchestrated, social bubbles or decentralized autonomous?. JOURNAL OF SERVICE MANAGEMENT, 29 (5), 859-882. 10.1108/JOSM-04-2018-0118
    Other University of Auckland co-authors: Roderick Brodie
  • Fehrer, J. A. (2017). Actor Engagement and Value Co-creation in Networks: A Service Ecosystem Perspective University of Bayreuth. University of Bayreuth. Related URL.
  • Woratschek, H., Fehrer, J. A., Brodie, R. J., Benson-Rea, M., & Medlin, C. J. (2017). Vernetztes branding: Ein Konzept zur Markenpolitik aus der Perspektive der service dominant logic (Networked branding: Conceptualizing branding from a service dominant perspective). In F. R. Esch (Ed.) Handbuch Markenführung (Handbook of Branding) (pp. ). Wiesbaden, Germany: Springer. 10.1007/978-3-658-13361-0_5-1
    Other University of Auckland co-authors: Roderick Brodie, Maureen Benson-Rea

Contact details

Primary office location

SIR OWEN G GLENN BUILDING - Bldg 260
Level 3, Room 398
12 GRAFTON RD
AUCKLAND CENTRAL
AUCKLAND 1010
New Zealand

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