Dr Julia Fehrer

Biography

Dr. Julia Fehrer joined the University of Auckland Business School in 2016 as a Research Fellow with the Department of Marketing. Since July 2018, her role is Lecturer in Digital Marketing with the Graduate School of Management. She further holds a Research Fellowship with the University of Bayreuth, Germany. Her research focus includes actor engagement in networks, systemic business models, market shaping and systemic innovation. Her research has been published in leading journals such as the Journal of Service Research, Industrial Marketing Management and the Journal of Service Management. Her teaching focus is on digital marketing, digital transformation, service design and service marketing. She has twelve years of professional experience with senior roles in marketing across countries in the insurance industry. Her expertise in strategy development and customer relationship management ensures managerial relevance and a theorizing process that resonates with industry experts.

 

Teaching | Current

2019 BUSMGT 755: Strategic Digital Marketing

2018 University of Bayreuth (Postgraduates): Contemporary Service Marketing 

2018 BUSMGT 755: Strategic Digital Marketing

2017 BUSMGT 755: Strategic Digital Marketing

2017 University of Bayreuth (Postgraduates): Contemporary Service Marketing 

2017 University of Bayreuth (Postgraduates): Developing Service Business in the Digital Age

2016 MKTG 151G: Essential Marketing

Postgraduate supervision

Master Thesis, MSc, Towards the 4th Industrial Revolution: Business Model Innovation in the Transportation Industry, Master thesis, University of Bayreuth, 2018

Master Thesis, MSc, Business Model Innovation: Exploring the Digital Transformation Process for Incumbents in the Sports Industry, Master thesis, University of Bayreuth, 2018

Master Thesis, MSc, Design and Operating Practices of Social Entrepreneurial Platforms - A Service Ecosystem Perspective, Master thesis, University of Bayreuth, 2018

Master Thesis, MSc, Learning with the crowd: A framework for successful reward- and donation-based-crowdfunding campaigns, University of Bayreuth, 2017

 

Distinctions/Honours

RESEARCH EXCELLENCE AWARD (EARLY CAREER) 2019, The University of Auckland Business School

ALCOA VISITING PROFESSOR 2019, University of Western Australia  ​

INTERNATIONAL CLUB PRICE 2018, University of Bayreuth

SCHÖLLER FELLOW 2018, Dr. Theo and Friedl Schöller Research Center for Business and Society, Nuremberg, Germany

BEST PAPER AWARD ANZMAC 2017

​BEST PAPER IN SERVICE TRACK ANZMAC 2017

Committees/Professional groups/Services

Julia Fehrer is SIG Leader of the the Special Interest Group of Market Shaping and Innovation (MASHIN). 

Selected publications and creative works (Research Outputs)

Identifiers

Contact details

Primary office location

SIR OWEN G GLENN BUILDING - Bldg 260
12 GRAFTON RD
AUCKLAND CENTRAL
AUCKLAND 1010
New Zealand

Social links

Web links