Dr Joya Kemper
PhD; BCom(Hons); BCom
Dr. Joya Kemper is a Senior Lecturer in Marketing at the University of Auckland Business School in New Zealand. She is passionate about social and environmental issues in marketing and consumption, and individual behaviour and systemic change for a sustainable, ethical, equitable and thoughtful world. Her research revolves around four key themes: Sustainable Marketing and Marketing for Good (sustainable/ethical consumption, circular economy, waste reduction, socio-political activism), Sustainable and Healthy Eating (such as meat reduction), Social Change (social and institutional change) and Education for Sustainable Development. She is a regular attendee and track chair at the Macromarketing Conference and has published over 25 journal articles, featuring in journals such as Journal of Public Policy and Marketing, Journal of Business Ethics, Journal of Macromarketing, European Journal of Marketing, Journal of Business Research, Journal of Cleaner Production, and Tobacco Control.
Research | Current
Helm, S., Kemper, J.A. & White, S. [equal contribution](2021). “No kids, no future – no future, no kids?” An exploration of motivations to remain childless in times of climate change. Population and Environment. http://link.springer.com/article/10.1007/s11111-021-00379-5
Septianto, F. & Kemper, J.A. (2021). The effects of age cues on preferences for organic food: The moderating role of message claim. Journal of Consumer Services and Retailing.
Septianto, F., Thai, N.T. & Kemper, J.A. (2021). Lay beliefs about the world affect preferences for sustainable hotel offerings. Australasian Marketing Journal. https://doi.org/10.1177/1839334921999476
Kemper, J.A. & Kennedy, A-M. (2021). Evaluating social marketing messages in New Zealand’s like minds campaign and its effect on stigma. Social Marketing Quarterly. https://doi.org/10.1177/15245004211005828
Kemper, J.A. & White, S. (2021). Young adults' experiences with flexitarianism: The 4Cs. Appetite, 160, 105073.
Septianto, F., Kemper, J.A., Tjiptono, F. & Paramita, W. (2020). Are you feeling proud? How authentic pride increases the effectiveness of cost transparency. Journal of Business Ethics. https://doi.org/10.1007/s10551-020-04613-2
Vredenburg, J., Kapitan, S., Spry, A., Kemper, J.A. [equal contribution] (2020). Brands taking a stand: Authentic brand activism or woke washing? Journal of Public Policy and Marketing. https://doi.org/10.1177%2F0743915620947359
Doust, N.A.S, van Esch, P., Kemper, J.A , Franklin, D. & Casserly, S. (2020) Marketing the use of headgear in high contact sports. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2020.102407
Lang, B., Dolan, R., Kemper, J.A. & Northey, G. (2020). Prosumers in times of crisis: Definition, archetypes and implications. Journal of Service Management. https://doi.org/10.1108/JOSM-05-2020-0155
Lang, B., Botha, E., Robertson, J., Kemper, J.A., Dolan, R., Kietzmann, J. (2020). How to grow the sharing economy? Create prosumers!. Australasian Marketing Journal. Forthcoming. https://doi.org/10.1016/j.ausmj.2020.06.012
Kemper, J.A., Ballantine, P.W. & Hall, C.M. (2020). Sustainability worldviews of marketing academics: A segmentation analysis and implications for professional development. Journal of Cleaner Production. 271. https://doi.org/10.1016/j.jclepro.2020.122568
Kemper, J.A. (2020). Motivations, barriers, and strategies for meat reduction at different family lifecycle stages. Appetite, 150, 104644.
Septianto, F., Kemper, J.A. & Northey, G. (2020). Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste. Journal of Cleaner Production, 258, 120591.
Septianto, F., Kemper, J.A. & Chiew, T.M. (2020). The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts. Journal of Business Research, 110, 445-455.
Kennedy, A-M., McGouran C. & Kemper, J.A. (2020). Alternative paradigms for sustainability: The relational worldview. European Journal of Marketing, doi.org/10.1108/EJM-01-2018-0043.
Septianto, F., Kemper, J.A. & Choi, J. (2020). The power of beauty? The interactive effects of awe and online reviews on purchase intentions. Journal of Retailing and Consumer Services, 54, 102066. https://doi.org/10.1016/j.jretconser.2020.102066
Kemper, J.A. & Ballantine, P.W. (2020). Targeting the structural environment at multiple social levels for systemic change: The case of climate change and meat consumption. Journal of Social Marketing, 10(1), 38-53.
Kemper, J.A., Ballantine, P.W. & Hall, C.M. (2019). The role that marketing academics play in advancing sustainability education and research. Journal of Cleaner Production. 248. doi.org/10.1016/j.jclepro.2019.119229.
Kemper, J.A., Ballantine, P.W. & Hall, C.M. (2019). Combining the ‘why’ and ‘how’ of teaching sustainability: The case of the business school academics. Environmental Education Research, 25(12), 1751-1774. https://doi.org/10.1080/13504622.2019.1667959
Septianto, F., Kemper, J., & Paramita, W. (2019). The role of imagery in promoting organic food. Journal of Business Research, 101, 104-115.
Kemper, J.A. & Ballantine, P.W. (2019). What do we mean by sustainability marketing? Journal of Marketing Management, 35, 3-4, 277-309.
Kemper, J.A., Hall, C.M. & Ballantine, P.W. (2019). Marketing and sustainability: Business as usual or changing worldviews?, Sustainability, 11(3), 780.
Dolan, R., Seo, Y., & Kemper, J. (2019). Complaining practices on social media in tourism: A value co-creation and co-destruction perspective. Tourism Management, 73, 35-45.
Kennedy, A-M., Kemper, J.A. & Parsons, A. (2018). Upstream social marketing strategy. Journal of Social Marketing, 8(3), 258-279.
Kemper, J.A. & Ballantine, P.W. (2017). Socio-technical transitions and institutional change: Addressing obesity through macro-social marketing. Journal of Macromarketing, 37(4), 381-392 .
Kemper, J.A., Ballantine, P.W. & Hall, C. M. (2017). Climate change and sustainability: Understanding the beliefs of marketing faculty. Journal of Public Affairs, 18, 4, e1664.
Hoek, J., Gendall, P., Eckert, C., Kemper, J. & Louviere, J. (2016). Effects of brand variants on smokers’ choice behaviours and risk perceptions. Tobacco Control, 25(2), 160-165.
Kemper, J.A. & Ballantine, P.W. (2019). The power of ‘talk’: Frames and narratives in macro-social marketing. In A-M., Kennedy, Macro-social marketing insights: Systems thinking for wicked problems, p. 72-93. New York: Routledge.
Conference Papers - a selection of papers
Helm, S., Kemper, J.A. & White, S. (2020). “I don’t want to produce another consumer”: Going childfree as ‘sustainable’ lifestyle option in times of climate change. 45th Annual Macromarketing Conference. Proceedings only, conference cancelled due to COVID-19.
Little, V., Helm, S., Kemper, J.A. (2020). Rearranging deck chairs or righting the course? Exploring the role of marketers in climate change adaptation. American Marketing Asssociation Winter Conference.
Little, V., Helm, S., Kemper, J.A. & Kennedy, A-M. (2019). Live on Mars or fix our climate?. 2019 ANZMAC Conference.
Kemper, J.A. (2019). The motivations and strategies for meat reduction: The impact of family lifecycle. International Food Marketing Research Symposium 2019.
Vredenburg, J., Spry, A., Kemper, J & Kapitan, S. (2019). A brands involvement in socio-political issues: Seeking positive social change or jumping on the bandwagon? 44th Annual Macromarketing Conference.
Vredenburg, J., Spry, A., Kemper, J & Kapitan, S. (2019). Police brutality and running shoes: Authentic corporate social activism or woke-washing? AMS Annual Conference.
Kennedy, A-M. & Kemper, J.A. (2018). Like Minds Campaign: A macro-social marketing analysis. 2018 ANZMAC Conference.
Kennedy, A-M., McGouran C. & Kemper, J.A. (2018). Bridging paradigms for sustainability: Propositions for a relational paradigm based on indigenous belief systems. 43rd Annual Macromarketing Conference.
Kemper, J.A., Ballantine, P.W. & Hall, C. M. (2018). The role for academics to play in advancing sustainability integration in marketing education and research. Academy of Marketing Science 21st World Marketing Congress.
Kemper, J.A. & Ballantine, P.W. (2017). Brand activism in the age of resistance: What does it mean? Working paper. The 2017 North American Conference of ACR.
Kemper, J.A., Ballantine, P.W. & Hall, C. M. (2017). The NEP vs. the DSP in marketing faculty: Any hope for the future of sustainability in marketing academia? 42nd Annual Macromarketing Conference. p. 124-125
Kemper, J.A., Ballantine, P.W. & Hall, C. M. (2017). Sustainability in marketing: Academic perspectives. Academy of Marketing Science 20th World Marketing Congress.
Echegaray, F., Brachya, V., Vergragt, P., Brown, B., Zhang, L., Brizga, J. & Kemper, J.A. (2020). Understanding post corona lifestyles for framing sustainability policy. 4th International Sustainable Consumption Research and Action Initiative (SCORAI) Conference.
Vredenburg, J., Kapitan, S, Spry, A. & Kemper, J. (2019). Brands Taking a Stand: Authentic Brand Activism or Woke Washing? University of Oxford Corporate Reputation Symposium (invited special session).
Wooliscroft, B., Ganglmair-Wooliscroft, A., Kemper, J.A., Peterson, M., Kennedy, A-M. & Prothero, A. (2017). Macromarketing saving the world: Special Session. Academy of Marketing Science 20th World Marketing Congress
Vredenburg, J., Spry, A., Kemper, J. & Kapitan, S. (September 21, 2020). The Conversation. Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game. https://theconversation.com/athlete-activism-or-corporate-woke-washing-getting-it-right-in-the-age-of-black-lives-matter-is-a-tough-game-146301
Vredenburg, J., Spry, A., Kemper, J & Kapitan, S. (February 1, 2019). The Conversation. Post Gillette: other brands are better at matching practice with talk, but don’t get the publicity. https://theconversation.com/post-gillette-other-brands-are-better-at-matching-practice-with-talk-but-dont-get-the-publicity-110595
Vredenburg, J., Spry, A., Kemper, J & Kapitan, S. (December 5, 2018). The Conversation. Woke washing: what happens when marketing communications don't match corporate practice. https://theconversation.com/woke-washing-what-happens-when-marketing-communications-dont-match-corporate-practice-108035
Kemper, J. (September 10, 2018). Getting rid of fake "greening". The Herald. https://www.nzherald.co.nz/university-of-auckland/news/article.cfm?c_id=1504296&objectid=12120972
Kemper, J. (August 10, 2018). Don’t greenwash our consumption crisis. Newsroom. https://www.newsroom.co.nz/2018/08/09/185729/greenwashing-our-consumption-crisis
Kemper, J. (August, 2018). Consuming our way out of the problem: Greenwashing thinking and its flaws. Maramatanga UniNEWS. https://cdn.auckland.ac.nz/assets/central/for/the-media/publications/university-news/2018-issues/uninews-06-2018.pdf
Teaching | Current
2021 - MKTG309: Social and Sustainable Marketing, MKTG202: Marketing Research, BUSMAN702: Contemporary Marketing, MKTG702: Advanced Marketing II, University of Auckland
2020 - MKTG309: Social and Sustainable Marketing, MKTG202: Marketing Research, MKTG704: Research Methods in Marketing, University of Auckland
2019 - MKTG201: Marketing Management, MKTG303: Buyer Behaviour, MKTG704: Research Methods in Marketing, University of Auckland
2018 - MKTG201: Marketing Management, BUS102: Business and Enterprise 2, University of Auckland
2016-2017 - MKTG204: Consumer Behaviour, University of Canterbury
Victoria Roberts (PhD) - Understanding consumer responses to femvertising
Christabel Pahl (PhD, Law) - Consumer law’s regulation of brand authenticity
Pragea Geldoffy (PhD) - Use of immersive projective technique to explore family conflict resolution in food consumption
Janet Reid (MBioEnt) - Bio-based waste streams: The case of beauty products
Harleen Johal (BCom(Hons)) - Food waste in cultural events
Helen Jarrett (MCom) - Examining the role of disgust in skin cancer prevention messages
Eleanor Kerslake (MCom) - What's your beef: Exploring meat substitute perceptions
MCom 2021 - "Understanding the role of consumption and activism in coping with climate change emotions"
MBioEnt, 2020 - "Medicinal cannabis: An exploration of prescriber perceptions"
MCom,2020 - "How purchase type effects luxury consumption sharing intention on social media: The moderating role of psychological entitlement"
MCom, 2020 - "Grotesque advertising: Investigating the effect of grotesque advertising on consumers’ attitudes towards sustainable luxury brands"
MCom, 2019 - “Exploring sustainable food choice amongst young New Zealand consumers”
MBioEnt, 2019 - “The psychosocial barriers of switching to a vegan diet”
MCom, 2018 - “Online customer reviews: Exploring the influence of online reviews on post-consumption consumers”
Open to BCom(Hons), MCom and PhD projects which explore sustainable and ethical production and consumption, food and plastic waste, corporate socio-political involvement and CSR practices, and social marketing. Use of either qualitative and/or quanitative research methods (my past methods have included survey research, experimental design, focus groups, interviews and discourse analysis).
2021- UoA Food and Health Programme Funding ($10,000) for the project “Promoting healthier food portions with the application of Augmented Reality” AI with Rajshri Roy (PI) and Alex Shaw (AI)
2020 - Worldwide Universities Network (WUN) RDF (£9,992) for the project “Exploring the changes in sustainable and healthy food practices in response to COVID-19”
2019 - Invitation and grant to attend International Bioeconomy Forum “ICT in Precision Food Systems” International Technical Meeting (Brussels, 18-20 Sept) as MBIE NZ representative
2019 - International Central Networks and Partnerships Grant ($7,381) to travel to partnership universities
2019 - UoA Food and Health Programme Funding ($4,000) for the project “Relational body mapping: sensory understandings of omnivorous bodies in relation to their environment” AI with Dr Emma Sharp (PI)
2019 - UoA Food and Health Programme Funding ($7,500) for the project “Pilot testing short videos addressing barriers to cooking with vegetables in young adults” AI with Dr Rajshri Roy (PI)
2018 - UoA FRDF Funding ($12,000) for the project "Sustainable and healthy eating: Food for a better tomorrow" PI
2018 - UoA SEED Grants for innovation in teaching ($5,000) for the project "Badges in higher education: Worthwhile intrinsic or extrinsic motivation" PI with Felix Septianto (AI) and Gavin Northey (AI).
2020 - ANZMAC Emerging Marketing Educator Award
2019 - Most insightful reviewer for the Macromarketing / Marketing and Public Policy track, ANZMAC
2018 - Best reviewer for the Macromarketing and Public Policy track, ANZMAC
2018 - The Massey Business Research Translation Early Career Researcher Award
2017 - 1st place in the Thesis-in-Three competition of the College of Law and Business, University of Canterbury
2016 - EUCNetwork, EUCN Postgraduate Research Award
2016 - Conference Presentation Travel Award, Canterbury Branch New Zealand Federation of Graduate Women
2015 - UC Doctoral Scholarship, University of Canterbury
2013 - The Mueller-Heumann Prize in Marketing, University of Otago
2012 - Simon Courtney Prize in Marketing, University of Canterbury
2012 - Canterbury Employers Chamber of Commerce Prize Business Enterprise, University of Canterbury
2021 - Special Issue Editor, alongside Emily Moscato and Ann-Marie Kennedy, for “Hacking the System: Sustainability and Macromarketing in Marketing Education” in the Journal of Marketing Education
Areas of expertise
Current expertise and interests: Sustainable production and consumption, sustainable and healthy eating, food and plastic waste, corporate involvement in socio-political issues (i.e., Nike and Gillette socio-political ads), and social marketing (especially the use of institutional and social practice theory for systemic change).
2020-present: Member of the Sustainable Consumption Research and Action Initiative (SCORAI)
2020-present: Co-Founder and Member of the Sustainable Food Research Network, University of Auckland
2020-present: Committee member of the Food and Health Programme, University of Auckland
2019 - present: Member of the HAT (Healthy Auckland Together) Marketing to Children Working Group
2019 - present: Member/NZ Delegate of the International Bioeconomy Forum (NZ, MBIE)
2016 - present: Member of the Macromarketing Society (Conference Track Chair in 2018, 2019 and 2020)
2017 - present: Member of the NZ Academics in Social Marketing
2016 - 2018: Member of the Academy of Marketing Science
Selected publications and creative works (Research Outputs)
- Kemper, J. A., Ballantine, P. W., & Hall, C. M. (2020). Sustainability worldviews of marketing academics: A segmentation analysis and implications for professional development. Journal of Cleaner Production, 271.10.1016/j.jclepro.2020.122568
- Vredenburg, J., Kapitan, S., Spry, A., & Kemper, J. A. (2020). Brands Taking a Stand: Authentic Brand Activism or Woke Washing?. Journal of Public Policy and Marketing, 39 (4), 444-460. 10.1177/0743915620947359
- Septianto, F., Kemper, J. A., Tjiptono, F., & Paramita, W. (2020). The Role of Authentic (vs. Hubristic) Pride in Leveraging the Effectiveness of Cost Transparency. JOURNAL OF BUSINESS ETHICS10.1007/s10551-020-04613-2
- Lang, B., Dolan, R., Kemper, J., & Northey, G. (2020). Prosumers in times of crisis: definition, archetypes and implications. JOURNAL OF SERVICE MANAGEMENT10.1108/JOSM-05-2020-0155
Other University of Auckland co-authors: Bodo Lang
- Lang, B., Botha, E., Robertson, J., Kemper, J. A., Dolan, R., & Kietzmann, J. (2020). How to grow the sharing economy? Create Prosumers!. AUSTRALASIAN MARKETING JOURNAL, 28 (3), 58-66. 10.1016/j.ausmj.2020.06.012
Other University of Auckland co-authors: Bodo Lang
- Kemper, J. A. (2020). Motivations, barriers, and strategies for meat reduction at different family lifecycle stages. Appetite, 15010.1016/j.appet.2020.104644
- Septianto, F., Kemper, J. A., & Northey, G. (2020). Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste. JOURNAL OF CLEANER PRODUCTION, 25810.1016/j.jclepro.2020.120591
- Septianto, F., Kemper, J. A., & Choi, J. J. (2020). The power of beauty? The interactive effects of awe and online reviews on purchase intentions. JOURNAL OF RETAILING AND CONSUMER SERVICES, 5410.1016/j.jretconser.2020.102066
Other University of Auckland co-authors: Jane Choi
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