Associate Professor Karen Veronica Fernandez

PhD, MBA, BCom

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Associate Professor

Biography

Positions Held:

 

From   To      Institution                             Position Held

2011 Now University of Auckland, NZ Associate Professor
2002 2011 University of Auckland, NZ Senior Lecturer 
1996 2001 University of Waikato, NZ Lecturer
       
       

 
     

Research | Current

  • Artificial Intelligence, the IoT & Technology
  • Sharing, Sustainable Consumption 
  • Consumer Resistance & Nostalgia 
  • Possession & Place Attachment

Teaching | Current

  • 2020    MKTG 201    Marketing Management (UG)
  • 2020    MKTG 705    Advanced Buyer Behaviour (PG)
  • 2020    MKTG 703    Research Methods in Marketing (PG)

Postgraduate supervision

Supervision of PhD students in Consumer Research preferably using Qualitative Research Approaches.

Distinctions/Honours

  • 2019 Auckland Research Translation Award (Maori & Pacific category) with Fifita & Smith
  • 2018  Australasian Marketing Journal Best Reviewer Award
  • 2016 Australia-NZ Marketing Academy Distinguished Marketing Educator Award
  • 2012 Business and Economics Faculty Research Excellence Award
  • 2011 ADEME (France) Waste in Society Consortium Award, 55,000 Euros
  • 2010 University of Auckland Sustained Excellence in Teaching Medal
  • 2009 Auckland Business School Teaching Excellence Award

Responsibilities

2020 Marketing Department PhD Director

2018 Marketing Department Deputy Head of Department

2018 Marketing Department Research Advisor

2017 Chair & Founder, UABS Faculty Equity Committee

Areas of expertise

Karen uses mainly qualitative research methods to study topics in Consumer Behaviour including 1) consumption & technology 2) sharing & sustainable consumption & 3) possession and place attachment. Her special interests in cross cultural research, identity and visual qualitative research methods are common threads in all her research interests.

Committees/Professional groups/Services

  • Associate Editor, Consumption, Markets & Culture 2016-present.
  • Editorial Board, Journal of Business Research, 2016-present
  • Editorial Board, Australasian Marketing Journal, 2015-present
  • Editorial Board, Recherche et Applications en Marketing, 2015-present 
  • Chair, Aequites @ UABS, Auckland Business School Equity Committee, 2016-2017.
  • Faculty Research Committee, 2010-2018

Selected publications and creative works (Research Outputs)

Contact details

Alternative contact

0211631875

Primary office location

SIR OWEN G GLENN BUILDING - Bldg 260
Level 4, Room 417
12 GRAFTON RD
AUCKLAND CENTRAL
AUCKLAND 1010
New Zealand