Associate Professor Maureen Benson-Rea

BA (Hons) in European Studies, PhD in Marketing and International Business and MBA

Biography

Maureen specialises in international business (particularly Europe) and strategic management. With teaching and large-scale programme management experience in the UK, Maureen has also held several positions as an international policy advisor, lobbyist and analyst with a major British business organisation. Her current research interests lie in the area of networks in internationalisation strategies and cooperative business strategies in general.

Teaching | Current

2019

INTBUS 300

Firms across Frontiers

2017

GLMI 701

Competing Internationally

2017

BUSINT 706

Cases in Strategy

2017

BUSMKT 706

Cases in Strategy

2012

INTBUS 728

Competing in Europe

2012

WINESCI 706

The Business of Wine Production

2008

BUSADMIN 783

International Business Management

2008

BUSADMIN 798

FRST/NZTE/MBA International Business Projects

2008

INTBUS 310

Business in Europe

2008

INTBUS 757

Competing in Europe

 

Teaching:

     
     
     
     
     
     
     

 

Postgraduate supervision

I have supervised over 100 postgraduate students in the following programmes: PhD, MCom, BCom (Hons), Master of International Business, Master of BioScience Enterprise, MA, MBA, and Master of Professional Studies.

Responsibilities

Associate Dean - Postgraduate, Faculty of Business and Economics

Committees/Professional groups/Services

Chair, Advisory Board, University of Auckland Europe Institute, 2019-present

Chair, Board of Postgraduate Studies, Faculty of Business and Economics, University of Auckland

Chair, PhD Committee, Faculty of Business and Economics, University of Auckland

Member, International Committee, Faculty of Business and Economics, University of Auckland

Member, Board of Gradute Studies, University of Auckland

Board Member, AIB-Oceania, 2018 to present

Committee member, New Zealand Europe Business Council

Acting Deputy Chair, University of Auckland Human Ethics Committee B, 2012-2014.

Selected publications and creative works (Research Outputs)

  • Elsahn, Z. F., & Benson-Rea, M. (2018). Political Schemas and Corporate Political Activities During Foreign Market Entry: A Micro-process Perspective. Management International Review, 58 (5), 771-811. 10.1007/s11575-018-0350-6
  • Benson-Rea, M., & Gerke, A. (2018). Single market evolution and its business impact. In G. Suder, M. Riviere, J. Lindeque (Eds.) The Routledge companion to European business (pp. 137-147). London, UK: Routledge, Taylor & Francis Group. Related URL.
  • Odlin, D., & Benson-Rea, M. (2017). Competing on the edge: Implications of network position for internationalizing small- and medium-sized enterprises. International Business Review, 26 (4), 736-748. 10.1016/j.ibusrev.2017.01.003
  • Brodie, R. J., Benson-Rea, M., & Medlin, C. J. (2017). Branding as a dynamic capability: Strategic advantage from integrating meanings with identification. Marketing Theory, 17 (2), 183-199. 10.1177/1470593116679871
    Other University of Auckland co-authors: Roderick Brodie
  • Hira, A., & Benson-Rea, M. (Eds.) (2017). Governing corporate social responsibility in the apparel industry after Rana Plaza. New York: Palgrave Macmillan. Pages: 181. 10.1057/978-1-137-60179-7
  • Woratschek, H., Fehrer, J. A., Brodie, R. J., Benson-Rea, M., & Medlin, C. J. (2017). Vernetztes branding: Ein Konzept zur Markenpolitik aus der Perspektive der service dominant logic (Networked branding: Conceptualizing branding from a service dominant perspective). In F. R. Esch (Ed.) Handbuch Markenführung (Handbook of Branding) (pp. ). Wiesbaden, Germany: Springer. 10.1007/978-3-658-13361-0_5-1
    Other University of Auckland co-authors: Julia Fehrer, Roderick Brodie
  • Khattak, A., Haworth, N., Stringer, C., & Benson-Rea, M. (2017). Is social upgrading occurring in South Asia’s apparel industry?. Critical Perspectives on International Business, 13 (3), 226-243. 10.1108/cpoib-11-2015-0051
    Other University of Auckland co-authors: Christina Stringer, Nigel Haworth
  • Brodie, R. J., & Benson-Rea, M. (2016). Country of origin branding: An integrative perspective. Journal of Product & Brand Management, 25 (4), 322-336. 10.1108/JPBM-04-2016-1138
    Other University of Auckland co-authors: Roderick Brodie

Contact details

Primary office location

OWEN G GLENN BUILDING - Bldg 260
12 GRAFTON RD
AUCKLAND 1010
New Zealand