Dr Noemi Sinkovics

PhD (Univ Manchester), MSc [Mag.rer.soc.oec] (WU Vienna)

Biography

Noemi Sinkovics (PhD, University of Manchester) is Senior Lecturer in Management and International Business at The University of Auckland, Business School in New Zealand. Prior to that she worked at Alliance Manchester Business School, The University of Manchester, UK. She holds a master’s degree from the Vienna University of Economics and Business (WU-Wien). Her research interests are theoretical and practical issues around entrepreneurship (including international and social entrepreneurship) and social, environmental and economic upgrading in global value chains. Her work has been published in International Business Review, International Marketing Review, Journal of Business Research, Journal of World Business, Management International Review, Journal of International Management, European Journal of International Management, Journal of Interactive Marketing, Critical Perspectives on International Business and as chapter contributions to edited volumes. Email: noemi.sinkovics@auckland.ac.nz, www.sinkovics.com/noemi

Research | Current

The driving force behind my research is to make a contribution to knowledge production at the business-society interface. My research focuses on how organisations can conduct business in an environmentally and socially sustainable way without risking financial viability.

My current research projects are centring around the following themes:
1. The contribution of business to the Sustainable Development Goals (SDGs)
2. Theoretical and practical issues related to entrepreneurship and implications for international business
3. Entrepreneurial business model design and capability development
4. Theory building and methodological issues

The same commitment that propels my research also inspires my teaching. For me teaching and research are inseparable. My teaching philosophy is to balance content with experience and inspiration. All of my pedagogical strategies are dedicated to offering students a platform where they are not only exposed to cutting-edge academic research but also have the opportunity to experiment, experience, and self-reflect. I often create a controlled learning environment, where students can have a personal experience of dissonance between how they think they would behave in a situation and how they actually behave. This method leads to experiential knowledge and a source of inspiration.

 

Postgraduate supervision

Note: I welcome PhD applications that fall within the broader business and society and my research interests in particular.


PhD supervision - broad themes

  • *Sustainable Development Goals (SDGs)*: How can firms on their own or in collaboration with a wide range of other actors best contribute to the SDGs? What business model innovations are necessary to future proof businesses and make them resilient in the face of increasing resource constraint and other grand challenges (climate change, rising inequalities, migration, etc.)? What does this mean for the configuration of global value chains? What is the role of technology in this process?
  • *Rising Powers and emerging economies*: How do firms from emerging economies compete in the global marketplace? What are their attitudes towards social value creation? Business strategies, capabilities and structures are path dependent and vary across different countries and institutional contexts. How do emerging market firms capitalize on their path dependent innovation capabilities and business model design?
  • *Conscious business practices, mindfulness, and wellbeing in organisations*: There is an increasing body of literature on the role of mindfulness and spirituality in the workplace. New forms of unfreedoms (Sen, 1999) are emerging in both developed and developing economies. What are these unfreedoms and what part does business play in their creation and/or elimination? How can mindfulness practices contribute to the design of business models that are not only successful in terms of financial performance but also contribute to the physical and mental well-being of their employees and create social value for its customers and society at large?

PhD supervisions - completed

  • Jihye Kim (2020): The drivers of successful partnerships between business and civil society organisations (2nd supervisor 50%), Alliance Manchester Business School, The University of Manchester, Manchester, UK
  • Jason Archie-Acheampong (2019): Social value creation in different development contexts (1st supervisor 50%), Alliance Manchester Business School, The University of Manchester, Manchester, UK
  • Samia Ferdous Hoque (2016): Suppliers’ strategies towards economic and social upgrading: the drivers and the implications. (2nd supervisor 40%). Current position: Lecturer in Strategy and Sustainability, Manchester Metropolitan University, UK.

PhD/DBA supervisions - current

  • Olivia Tomlinson (Full time PhD, Start 2017): External Supply Chain Risk and Dynamic Capabilities Based Resilience: Lessons from the most Resilient Supply Chains (1st supervisor 50%), Alliance Manchester Business School, The University of Manchester, Manchester, UK
  • Isuru Koswatte (Full time PhD, Start 2015): Beyond CSR in the Sri-Lanka textile industry (1st supervisor 50%), Alliance Manchester Business School, The University of Manchester, Manchester, UK
  • Maureen McGuinness (Executive DBA, Start 2019): Explorations in 21st century skills (co-supervisor 50%), Temple University, Philadelphia, USA

Internal PhD/DBA examiner

  • Yusuf Kurt (2015, Manchester Business School): The role of spiritual-based social networks in SME internationalisation: The case of Anatolian Tigers from Turkey
  • Umair Shafi Choksy (2015, Manchester Business School): Managing global demands in adverse economy and upgrading in global value chains: Resilient practices of Pakistani offshoring service providers
  • Dirk Hickert (2015, Manchester Business School): Interest representation and influence in the EU: comparative case studies of the CRA3 and AF4 interest representation and influence during recent EU reforms in the context of the financial crisis

External PhD/DBA examiner

  • Maureen Padgett (2019, Temple University, Fox School of Business, Philadelphia USA): US and Indian Managerial Boundary Spanning Behaviors in Globally Distributed Software Teams

Areas of expertise

  • International Business
  • Entrepreneurship
  • Global value chains
  • Sustainability and ethics

Committees/Professional groups/Services

Academic leadership roles

  • Member of executive committee, Academy of International Business UK and Ireland Chapter (AIB-UKI, 2018-)
  • Associate Head of Teaching and Learning, Alliance MBS People Management and Organization Division (2019)
  • Social media coordinator, critical perspectives on international business journal (since 2019)
  • Programme Director for the MSc International Business & Management, Alliance MBS (2016-2017)


Memberships of committees and professional bodies

  • Executive board member, Academy of International Business (AIB-UKI), communications strategy (since 2018)
  • Academy of International Business (AIB, USA and AIB-UKI, since 2009)
  • European International Business Association (EIBA, since 2010)
  • International Systems Dynamics Society (SD, since 2015)
  • Higher Education Academy (HEA, fellow since 2016)

Selected publications and creative works (Research Outputs)

  • Sinkovics, R. R., & Sinkovics, N. (2020). The Internet and international marketing - from trigger technology to platforms and new markets. INTERNATIONAL MARKETING REVIEW10.1108/IMR-07-2019-0185
    Other University of Auckland co-authors: Rudolf Sinkovics
  • Sinkovics, N., & Archie-Acheampong, J. (2020). The social value creation of MNEs - a literature review across multiple academic fields. critical perspectives on international business, 16 (1), 7-46. 10.1108/cpoib-06-2017-0038
  • Kurt, Y., Sinkovics, N., Sinkovics, R. R., & Yamin, M. (2020). The role of spirituality in Islamic business networks: The case of internationalizing Turkish SMEs. Journal of World Business, 55 (1).10.1016/j.jwb.2019.101034
    Other University of Auckland co-authors: Rudolf Sinkovics
  • Sinkovics, N., Choksy, U. S., Sinkovics, R. R., & Mudambi, R. (2019). Knowledge Connectivity in an Adverse Context: Global Value Chains and Pakistani Offshore Service Providers. Management International Review, 59 (1), 131-170. 10.1007/s11575-018-0372-0
    Other University of Auckland co-authors: Rudolf Sinkovics
  • Sinkovics, N., Sinkovics, R. R., & Archie–Acheampong J (2019). An overview of social responsibility dimensions in international business. In L. C. Leonidou, C. S. Katsikeas, S. Samiee, C. N. Leonidou (Eds.) Socially responsible international business: Critical issues and the way forward (pp. 29-72). Cheltenham, U.K.: Edward Elgar. 10.4337/9781788114127.00009
    Other University of Auckland co-authors: Rudolf Sinkovics
  • Sinkovics, N., & Sinkovics, R. R. (2019). International business and global value chains. In S. Ponte, G. Gereffi, G. Raj-Reichert (Eds.) Handbook on global value chains (pp. 417-431). Cheltenham, UK: Edward Elgar. 10.4337/9781788113779
    Other University of Auckland co-authors: Rudolf Sinkovics
  • Sinkovics, R. R., Kurt, Y., & Sinkovics, N. (2018). The effect of matching on perceived export barriers and performance in an era of globalization discontents: Empirical evidence from UK SMEs. International Business Review, 27 (5), 1065-1079. 10.1016/j.ibusrev.2018.03.007
    Other University of Auckland co-authors: Rudolf Sinkovics
  • Sinkovics, N., Sinkovics, R. R., Hoque, S. F., & Alford, M. (2018). The use of global value chain/global production network related literature in international business research: Investigating the nature and degree of integration. In G. Cook, J. Johns, F. McDonald, J. Beaverstock, N. Pandit (Eds.) The Routledge companion to the geography of international business (pp. 258-296). Abingdon, Oxon, UK: Routledge. Related URL.
    Other University of Auckland co-authors: Rudolf Sinkovics

Contact details

Office hours

Appointments via email

Primary office location

SIR OWEN G GLENN BUILDING - Bldg 260
Level 4, Room 4134
12 GRAFTON RD
AUCKLAND CENTRAL
AUCKLAND 1010
New Zealand

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