Dr Loic Pengtao Li

Teaching | Current

2019 Summer School

  • Marketing 202 Marketing Research

2019 Semester 1

  • Business 101 Business Enterprise
  • Marketing 201 Marketing Management
  • Marketing 202 Marketing Research

Areas of expertise

Customer engagement, Actor engagement, Service marketing

Selected publications and creative works (Research Outputs)

  • Li, L. P., Juric, B., & Brodie, R. J. (2018). Untangling the Complexity of the Valence of Actor Engagement: Conceptual Foundations, Propositions and Research Directions: An Abstract. Paper presented at Academy of Marketing Science World Marketing Congress (AMSWMC) 2017, Christchurch, New Zealand. 27 June - 1 July 2017. Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC). 10.1007/978-3-319-68750-6_92.pdf
    Other University of Auckland co-authors: Biljana Juric, Roderick Brodie
  • Li, P. (2018). Dynamics and valence of actor engagement The University of Auckland. ResearchSpace@Auckland.
    URL: http://hdl.handle.net/2292/45167
  • Li, L. P., Juric, B., & Brodie, R. J. (2018). Actor engagement valence: Conceptual foundations, propositions and research directions. Journal of Service Management, 29 (3), 491-516. 10.1108/JOSM-08-2016-0235
    Other University of Auckland co-authors: Roderick Brodie, Biljana Juric
  • Li, L. P., Juric, B., & Brodie, R. J. (2017). Dynamic multi-actor engagement in networks: The case of United Breaks Guitars. Journal of Service Theory and Practice, 27 (4), 738-760. 10.1108/JSTP-04-2016-0066
    Other University of Auckland co-authors: Roderick Brodie, Biljana Juric

Contact details

Primary office location

SIR OWEN G GLENN BUILDING - Bldg 260
12 GRAFTON RD
AUCKLAND CENTRAL
AUCKLAND 1010
New Zealand