Professor Suvi Nenonen


Suvi Nenonen is Professor and the Director of Graduate School of Management at the University of Auckland Business School. She has previously been an Associate Professor at Hanken School of Economics in Finland. Prior to entering academia full time, Suvi worked for more than ten years as a strategy consultant to major European companies in several industries such as financial services, manufacturing, healthcare, construction, utility, telecommunications, fast-moving consumer goods industries, and non-profit organizations.

Suvi teaches at the University of Auckland Business School’s MBA program. She has also been involved in a number of executive education programs in New Zealand and Europe for firms such as Fletcher Building, Scion, ABB, Nordea, Gjensidige, and Alma Media. Suvi has designed and led several large business development programs ranging from applied research consortium projects to executive education programs. In 2013, students at the Hanken School of Economics (Finland) voted Suvi Teacher of the Year.

Suvi has published extensively in the top marketing and management journals, such as the Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, Marketing Theory, Management Decision and British Journal of Management. In 2013, she received the prestigious Marsden Fund grant from the Royal Society of New Zealand together with professor Kaj Storbacka. In 2015 and 2018, Suvi received the Research Excellence Awards for Research Relevance (2015) and Strategic Impact (2018) at the University of Auckland Business School. She is an Associate Editor for Marketing Theory and a member of two further editorial boards.

Suvi is passionate about building bridges over the academia-practice gap. Her managerial book Designing Markets: Are you Market Driven or Market Driving (with professor Kaj Storbacka) was awarded the prize for the best Finnish business book in 2009-2010. 

Research | Current

Market shaping, value creation strategies, collaborative strategies, business model innovation, customer orientation, customer asset management

Teaching | Current

BUSADMIN 778 Strategic Management (Executive MBA)


  • 2018 University of Auckland Business School Research Excellence award for outstanding strategic impact in research
  • 2015 University of Auckland Business School Research Excellence Award for research relevance
  • 2013 Lecturer of the Year at Hanken School of Economics (Finland)
  • 2010 Best business book in Finland Markkinamuotoilu: johdatko markkinoita vai johtavatko markkinat sinua? ['Market Design: Are You Market Driven or Market Driving?']

Selected publications and creative works (Research Outputs)

Contact details

Primary office location

Level 3, Room 3106
New Zealand